5 Ways Small Businesses Can Use Video to Grow in 2025
Video isn’t just for big corporations with massive budgets anymore. In 2025, it’s one of the most powerful tools small businesses can use to connect with customers, build trust, and drive growth. Whether you’re a local shop in Orlando or a service-based brand trying to stand out online, professional video content can elevate your marketing and help you compete in a crowded market. At Ivanhoe Art Co., we’ve helped small businesses across Orlando create cinematic, story-driven videos that don’t just look beautiful—they deliver results. If you’re wondering how video can work for your business, here are five impactful ways to use it this year:
1. Tell Your Brand Story
Consumers want more than products or services—they want to know the people and purpose behind a brand. A short brand video that shares your story, values, and mission can help customers form an emotional connection with your business. It’s not about being “salesy”; it’s about being authentic. These videos work beautifully on your website homepage, in email campaigns, or even pinned to the top of your social media profiles.
2. Showcase Your Products or Services
A well-produced product video does more than show features—it demonstrates how your offering solves a problem or improves someone’s life. For service-based businesses, this might mean a day-in-the-life video showing your process, or a testimonial from a satisfied client. Video makes what you do tangible and relatable, which can turn curious viewers into paying customers.
3. Boost Your Social Media Presence
In 2025, platforms like Instagram, TikTok, and YouTube favor short, engaging videos. Small businesses can use this to their advantage by creating scroll-stopping content tailored for these platforms. From quick behind-the-scenes clips to engaging how-to videos, social media videos don’t just increase visibility—they start conversations and build community.
4. Improve Your Local SEO
Did you know that adding video to your website can improve your search rankings? Google prioritizes pages with engaging multimedia content. And when you upload videos to YouTube (the world’s second-largest search engine), you create another pathway for potential customers to discover your business.
5. Build Trust with Testimonials
Customer testimonials are one of the most persuasive forms of marketing—but written reviews can only go so far. A video testimonial captures tone, emotion, and authenticity in a way text never could. Seeing real people talk about your business builds credibility and reassures new customers that they’re in good hands.
Why Work With Ivanhoe Art Co.?
At Ivanhoe Art Co., we make it easy for Orlando businesses to create professional video content without the stress. From creative conception to filming and editing, we handle every step of the process so you can focus on running your business. Whether you need a single video or a full content strategy, our team helps you craft videos that aren’t just beautiful—they’re designed to grow your audience, increase revenue, and position your brand as a leader in 2025.
📩 Ready to get started? Let’s create something unforgettable.
