What Makes a Great Brand Video? (And Why It’s Different From a Social Post)

In 2025, video is everywhere—scroll through Instagram or TikTok and you’re hit with a flood of quick clips, trending audios, and bite-sized content. But here’s the thing: a great brand video isn’t just another social post. It’s something deeper, more strategic, and designed to last. At Ivanhoe Art Co., we help Orlando businesses create brand videos that don’t just look beautiful—they resonate, inspire, and convert. But what actually makes a brand video great? And why should it stand apart from your everyday social content?